Gallup's survey shows that U.S. consumers' holiday shopping plans point to an average retail year. Shopping budgets and spending intentions are an important forward-looking indicator for retailers heading into the year-end peak season, and they also reflect households' assessments of their own finances. This kind of everyday data sits closest to ordinary people's daily lives, and is worth a slow read.
Chinese title: 盖洛普:假日购物计划指向一个平均水平的零售年
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